Adrian Carballo · AI Product Designer · wacarballo94@gmail.com · adriancarballo.me

I design clear products out of complex systems.

I’m Adrian, a Product Designer in Jacksonville, FL. I work on B2B, AI and IoT platforms, where the hard part is making complex workflows and data easy to understand.

Email me Download CV LinkedIn
Based in
Jacksonville, FL
Focus
B2B · AI · IoT
Languages
Spanish, English
Black and white portrait of Adrian Carballo smiling

Story

Engineer first, designer who builds.

I’m a computer engineer who became a product designer. What I like is solving problems: working out how someone approaches a task, then designing a product that helps them and the business behind it.

My engineering background lets me talk with developers early about what is feasible. Since January 2026 I work as a freelancer, designing and building sites for small businesses, and I design in code with AI agents.

Recent work: Sorbot, an AI assistant inside the workflow and Vision, from forms to a node canvas.

How I work

Design in Figma, build with agents.

  • I define the system by hand

    Type, colour and patterns are set in Figma first. Those guidelines become the rules Claude Code builds against, and review catches any drift.

  • Two agents review each other

    Claude builds and Codex reviews, then the other way round, until both agree. Skills for accessibility and quality run on every pass.

  • I make the final call

    I check the result, send back what is wrong and repeat. A shared memory keeps decisions and context between projects.

Experience

Experience in product, UX and visual design.

Download the CV

  1. Jan 2026 – Present

    Freelance

    Product Designer · Web design and development

    • Design and build websites for small businesses to get found online, including Google Business profiles and search visibility.
    • Design in Figma, then build and review with Claude Code and Codex, with accessibility checks on every pass.

  2. May 2023 – Jan 2026

    Sorba.ai

    Product Designer · UX Designer · Contract

    • Designed and evolved AI and machine learning platforms, focusing on complex workflows, system thinking and usability.
    • Partnered with product, engineering and stakeholders to turn complex requirements into scalable, clear solutions.
    • Ran UX research and UI/UX design for the redesign of Sorba University: new course views, improved interactions and courses organized into chapters.

  3. Dec 2019 – May 2024

    Interamplify

    UX Designer · Freelance

    • Led the UX/UI design of a self-service SEO system, so users could configure SEO settings by goal and manage content, keywords and optimizations without relying on support.
    • Worked with stakeholders on requirements, feature prioritization and iterating on user feedback.
    • Designed a task management system, SEO dashboards and data visualizations, plus reusable UI components for consistency across the platform.

    Project details are under NDA, so this work is not shown in the portfolio.

  4. Dec 2022 – Apr 2023

    QA-BIT

    UX Designer · Freelance

    • Designed user-centered digital products from concept to final UI, with cross-functional teams.
    • Created accessible experiences for freelancers and small business owners, applying usability and accessibility best practices.

  5. Jun 2022 – Jan 2023

    Guajiritos

    UX Designer · Graphic Designer · Contract

    • Designed social media content, vouchers and visual assets, and store design concepts and promotional materials.
    • Kept visual and brand consistency across digital and physical touchpoints.

Skills and tools

Design, research and code.

I’m also an engineer, so I design with implementation in mind: components and flows that developers can build, and I can build them too.

Skills

  • UX research
  • UX and UI design
  • Interaction design
  • Systems thinking
  • Design systems and reusable components
  • Data visualization
  • Prototyping
  • Usability and accessibility
  • Front-end development

Tools

  • Figma
  • Photoshop
  • Illustrator
  • Adobe Creative Cloud
  • HTML
  • CSS
  • JavaScript
  • VS Code
  • Claude Code
  • Codex
  • GitHub

Education and languages

Computer engineering, then design.

Education

University of Informatic Sciences
Informatic Sciences Engineering, 2014 – 2019

Languages

Spanish
English

Colleagues

What people I’ve worked with say.

I highly recommend Adrian as a Product and User Experience Designer with strong expertise in AI-driven interfaces. They excel at turning complex AI concepts into clear, intuitive, and user-centered experiences, balancing product strategy, usability, and visual clarity. Their thoughtful approach to designing for trust, transparency, and user control makes their work especially valuable in AI-powered products, and they are a highly collaborative and reliable professional.

Alejandro Lazaro Alfonso YeroPython and Rust Developer at Sorba.aiLinkedIn recommendation · Dec 2025

Adrian is a highly skilled and versatile designer with an outstanding ability to adapt to changing requirements while consistently delivering an excellent end-user experience. He has a strong design mindset, balancing aesthetics and usability, and always keeps the final user in focus when crafting solutions.

In addition to his design expertise, Adrian has a solid programming background and strong command of a wide range of design tools and software, which allows him to collaborate effectively with engineering teams. His ability to bridge design and development enables smoother workflows and faster integration, making him a valuable contributor to any software team.

Alain GodoWorked with Adrian on the same teamLinkedIn recommendation · Jan 2026

Have a complex product
to make clear?

Email me